The curious case of Pan-masala, Charitable burgers, Apples & Lemons..

Intellectual property like any other property can be exploited for monetary & non-monetary or strategic benefits. There are many direct consequences of benefitting from the IPRs you hold like direct use, selling & licensing, franchising, merchandising & joints ventures, pooling the assets to name a few. However, innovation in the exploitation of IP is not … Continue reading The curious case of Pan-masala, Charitable burgers, Apples & Lemons..

Let’s begin by calling a Book, “A Book!”

Let’s begin by calling a Book, “A Book!” & not "Instruments that record analyze summarize organize debate and explain information which are illustrative non-illustrative hardbound paperback jacketed non-jacketed with forward introduction, table of contents, index that are indented for the enlightenment, understanding enrichment enhancement and education of the human brain thru sensory root of vision... … Continue reading Let’s begin by calling a Book, “A Book!”