The curious case of Pan-masala, Charitable burgers, Apples & Lemons..

Intellectual property like any other property can be exploited for monetary & non-monetary or strategic benefits. There are many direct consequences of benefitting from the IPRs you hold like direct use, selling & licensing, franchising, merchandising & joints ventures, pooling the assets to name a few. However, innovation in the exploitation of IP is not … Continue reading The curious case of Pan-masala, Charitable burgers, Apples & Lemons..